Consulting

A steady beacon of experience in the startup storm

Stormy weather in business is inevitable. Market turmoil, intense competition or the challenges inherent in fast growth are just a few of myriad sources. Sometimes it's simply missing market signals and opportunity. Navigating through phases of uncertainty and growth? Successful outcomes require steady, experienced leadership and execution at the right time and tailored to the situation.

For 25 years Rob has helped dozens of software companies and clients outperform peers. Recently as VP Marketing Rob drove transformation and hypergrowth from early stages at two of the fastest growing software companies ever, VMware and Snowflake. As a consultant and advisor he has helped dozens of CEOs and exec teams refine go to market strategies, execute key initiatives and achieve successful outcomes.

CATCH THE WAVE: SERVICES

Rob offers clients flexibility and acts as a "force multiplier" as a fractional marketing executive, typically for 1-3 days per week on an ongoing basis. Responsibilities span a broad spectrum of go-to-market planning and execution areas:

Strategic GTM planning | business plan
Positioning | messaging | communications
Field and partner enablement
Pricing, packaging & licensing
Demand generation
Content marketing
Customer advisory boards
Community building

Rob also works as a board member or advisor. Reach out for a free consultation, and pick up your momentum with Wave!